2018, the year Hindi Music Industry died or how selling nostalgia is easy

Since I travel to and fro from work to home on a 2-wheeler, I don’t often listen to music while driving. (Those who do put earphones while riding a 2-wheeler deserve a small-non-fatal pat on their back by a more-wheeler). So, nowadays I mostly listen to music on weekends (or while doing dishes). I am not the only one but it has been observed since last 1 to 2 years that top 10 Hindi music hits comprise of at least 5-6 songs which are a rehashed version of some 80s or 90s songs. And this trend has been on a rise more so in 2018.

If you notice top songs on this list https://www.saavn.com/s/featured/hindi/Weekly_Top_Songs/8MT-LQlP35c_ or even the 2017’s top numbers on this list https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/photo-features/best-hindi-songs-top-10-hindi-songs-of-2017/5-baarish/photostory/59470017.cms you will find the same stat.

Have we finished our quota of original music and lyrics in Hindi music industry? Or this fashion of remixing 90s hits as official songs of the movie has become such a thing that if some movie presents original songs, they are looked down upon?

Remixing has been there since forever. But when I was growing up, most of the remixes came out only as private pop albums. They had a very limited audience of monkey-wash-jeans-wearing teens and this genre deservedly died down in a couple of years. However, movie music is the very crux of Indian Cinema. More and more of old is being served to us and I feel our appetite is now being crushed. I don’t really remember listening to any song in last 2 years which has had a really long-lasting impact on me. Rarely any song from past couple of years has hit the right note and only a handful of songs have deserved repeated listening.

I would be wrong to say that only Hindi music industry has died, of course, it has stooped to a very low level. But Hollywood has been doing the same lately. The number of franchises which should have gone done and dusted is still continuing by putting out same content in a different wrapper year after year.

Check out this video by NerdWriter about Intertextuality in Hollywood:

I understand that it is easy to sell Nostalgia. All 90s kids will remember this and that. It is pretty easy to dole out stuff repeatedly to keep generations after generations harping on the same stuff. Star Wars released in the 1970s. Star Wars is still releasing in 2018s. The core audience is still the same. Also, our innate desire to tell our friends or spouses or offsprings about the life we live or lived or the pop culture we followed will keep fueling the fire.

I will cease to watch more Jurassic Park movies after this summer when I am done with next sequel. 🙂

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